ⓘ Blog | Audi e-tron, 2018 - audi. The Audi e-tron is a fully-electric mid-size luxury crossover SUV produced by Audi, which was unveiled as a concept car at the 2015 ..


Audi e-tron Vision Gran Turismo

The Audi e-tron Vision Gran Turismo is a two-seater concept car developed by Audi Sport GmbH and was manufactured in Germany. In April 2018, the car was unveiled at the Audi Competence Center Motorsport at Neuburg an der Donau, Bavaria, Germany, four days after two teaser trailers were released on YouTube. The Vision Gran Turismo is the third car in the "e-tron" electric lineup, after the Audi e-tron SUV and the Audi e-tron Sportback. The car was fully constructed in a span of 11 months. The car was deemed the first official fully functioning concept car that can drive on the roads. This is also the first fully functioning concept car which matches the virtual and "on-paper" specifications with the real specifications.

Audi e-tron (2018)

Audi e-tron (2018)

The Audi e-tron is a fully-electric mid-size luxury crossover SUV produced by Audi, which was unveiled as a concept car at the 2015 Frankfurt Motor Show. It is the companys first electric mass production car, and was first delivered in May 2019. It has an EPA range of 204 miles.

A Sportback variant is scheduled for production in early 2020.


1. History

The Audi e-tron is based on the e-tron quattro concept that was unveiled at the 2015 Frankfurt Motor Show. The final production version was revealed in San Francisco on 17 September 2018, and it publicly debuted at the 2018 Paris Motor Show.

Scheduled for deliveries in Europe by December 2018, it got delayed to 2019 customers reported expected delivery dates close to the end of 2019 - see the paragraph below; the cars certification in Germany by the KBA Federal Motor Transport Authority was not obtained until required changes were made to the cars software. In January 2019, United States market deliveries were due to commence in June.

The first customer in Germany received his e-tron in March 2019, in late April 2019 it was reported that prospective customers faced waiting lists of 6–7 months putting the expected delivery date close to the end of 2019. The delays caused controversy in Norway, where customers were informed that their cars would be delivered up to 6 months later than originally promised unless they paid extra for a significantly more expensive "Fast Track" car. Further to this, some customers were also informed that were they to cancel their reservation they would be liable for a fine equal to 8% of the purchase price.

Both in Germany and in the United States, hundreds of e-trons were registered before the first publicized delivery to a customer in the respective area occurred, which suggests they performed the role of test vehicles of some sort. In June 2019 Audi of America claimed there are 1.644 e-trons in the United States and 540 of these are in the hands of customers.

During the first three quarters of 2019, there were 3.540 registrations of the e-tron in the United States, 3.824 in Norway, 2.997 in Germany, and 706 in the Netherlands.

In Norway, the e-tron was the best-selling car or truck of any kind in October 2019. In November 2019, it ranked #3.

In the Netherlands, the e-tron was the #2 most registered car of any kind in December 2019.

Audi paused production of the e-tron in February 2020 due to supply chain problems including issues with adequate supply of batteries for the e-tron. The pause was expected to last about one week.


2. Specifications

The Audi e-tron is powered by a 95 kWh battery pack of which 83.6 kWh is usable. It is able to get an 80% charge in around 30 minutes when using 150 kW DC fast-chargers. For at-home charging, there is a standard 11 kW charger which charges it in 8.5 hours, while an optional 22 kW charger halves this time. A liquid cooling system also serving the motors and power electronics keeps the battery between 23-35 degrees Celsius, and battery modules twelve 60 Ah cells each can be replaced.

The quattro electric all-wheel drive uses two electric motors, one mounted to the front and one at the rear. An early specification rated these two motors at a total system output of 300 kW 408 PS; 402 hp and 664 N⋅m 490 lb⋅ft of torque enabling the car to accelerate from 0–100 km/h 0–62 mph in 5.7 seconds and on to a top speed of 200 km/h 120 mph. The actual production version has a combined peak motor power of 265 kW 360 PS; 355 hp, with 125 kW 170 PS; 168 hp from the front motor at a torque of 247 N⋅m 182 lb⋅ft and 140 kW 190 PS; 188 hp from the rear motor at a torque of 314 N⋅m 232 lb⋅ft. This allows the car to accelerate from 0–100 km/h 0-62 mph in 6.6 seconds and on to its top speed of 200 km/h 124 mph.

The car uses an energy recuperation system which, on average, contributes 30% to the range. Recuperation can be achieved both when the driver releases the accelerator and when applying pressure to the brake.

When the car is equipped with the virtual side mirrors the car has a drag coefficient of 0.27. The e-tron also sits slightly lower than a traditional SUV; at 1.616 mm 63.6 in high, it is 43 mm 1.7 in lower than the Audi Q5. It has 660 litres 23 cu ft of boot space, 160 l 5.7 cu ft more than the Mercedes-Benz EQC, along with 60 litres 2.1 cu ft of storage space in the front.


2.1. Specifications Cold-weather performance

In temperatures ranging from −6.5 to −4.5 °C 20.3 to 23.9 °F, with cabin heating on, the e-tron achieved a real-world range of 331 kilometres 206 mi, compared to 370 kilometres 230 mi in the summer, which means a 10.5% range drop. The tests were done at the speed of 90 kilometres per hour 56 mph.

The real range drop might by slightly higher because in the aforementioned tests the "winter" car had the advantage of more aerodynamic wheels than the "summer" car.

This stands well in comparison to other EVs; five other electric vehicles, including the 2017 Tesla Model S 75D, were tested at the temperature of −6.7 °C 20 °F with cabin heating on, and all of them had a range drop of at least 30%, and 41% on average compared to when the temperature was 23.9 °C 75.0 °F and cabin heating/air conditioning was off).

The e-tron is, in summer driving and without reaching European highway speeds, less efficient than the Tesla Model X in terms of distance covered per kWh of energy. However, as the e-tron is less affected by low temperatures, driving in the winter brings the results of these two vehicles closer. In a test done at temperatures in the 13 to 15 °C 55 to 59 °F range and including high-speed highway driving, the e-trons efficiency was about 12.4% worse than in the Model X. In slightly below-freezing conditions, the difference was even smaller and the e-trons efficiency was about 8.6% worse than in the Model X.


2.2. Specifications Charging

The e-tron can be charged at an effective rate of 150 kW using a 175 kW charger. This is possible in a wide state-of-charge window, until the battery is about 80% charged. With such a charger, adding 100 kilometres 62 mi of range takes only 10 minutes. Audi of America is more cautious with their estimates, saying that 87 kilometres 54 mi of range can be added in 10 minutes when using a 150 kW charger.

At 90%, charging rate is about 82 kW and it remains above 50 kW until reaching 100%.

Using a 50 kW charger, the car can be charged at a constant rate of 50 kW, up until reaching 100%.


3. Equipment

Standard equipment for the e-tron includes 12-way heated and ventilated front seats, a panoramic moonroof, and 20-inch wheels. Upgrades include massage seats, power door closers, leather upholstery, 21-inch wheels and orange brake calipers. The interior is in line with other Audi models with a 10.1-inch infotainment screen, a smaller 8.6-inch touchscreen display, Amazon Alexa voice control, Virtual Cockpit system, and an optional head up display. Other equipments include a Bang & Olufsen sound system, and an available Driver Assistance package with enhanced adaptive cruise control, automatic parking assist and night vision. The e-tron is the first production car to offer optional virtual side mirrors, which replaces the traditional side-view mirrors and instead use cameras transmitting images to a high-contrast 7-inch OLED embedded in the door panels.


4. Sportback version

In addition to the conventional SUV body style, Audi will release a Sportback version with a sloping rear part of the roof, similar to the BMW X6 and the Mercedes-Benz GLE Coupe. Audi decided to compete with these ICE-powered rivals by offering only a pure electric vehicle.

Comparisons to the styling of Audis own A7 have also been made.

The production version debuted at AutoMobility LA in Los Angeles in November 2019. The exterior dimensions are identical except for height, as its roofline is 5 cm 2 in lower than the standard model. This, and a drag coefficient lower that in the standard model 0.25 vs. 0.27 allow for longer highway range, as the powertrain and battery are the same as in the original model.

Cargo space measured by European standards is reduced from 660 l 23.3 cu ft to 615 l 21.7 cu ft. American sources, however, measure cargo space in a different way and indicate that the original e-tron has as much as 821 l 29.0 cu ft of cargo space, so the reduction to 615 l 21.7 cu ft is substantial.

It will be available in Europe in the spring of 2020.


5. Marketing

The e-tron made an appearance in an Audi commercial tied to Avengers: Endgame, where it was introduced to Captain Marvel who was briefed about the events of Avengers: Infinity War and the things that had changed on Earth while she was gone, although it never made an appearance in the movie itself. Later, the e-Tron appeared in Spider-Man: Far From Home where it was used by characters played by Samuel L. Jackson and Cobie Smulders.

The name e-Tron is very similar to the French word etron meaning turd, causing some ridicule of the e-Tron in France and by Tesla-CEO Elon Musk.


6. Production issues and recall

Reports surfaced in April 2019 that the e-tron was subject to production delays and a cut in production targets due to supply of batteries and electric motors. Subsequently, weekly production hours at the assembly plant were foreseen to be reduced from 30 to 24. Audi announced a recall of certain e-tron models in early June 2019. The recall relates to a water leak that could lead to the high voltage electronics shorting, potentially causing a fire in extreme cases.


7. Markets


The Audi e-tron will be launched in Thailand by Meister Technik in 2019.


The vehicle went on sale in Canada in 2019. The price starts at CA$ 90.000.


The Audi e-tron will be launched in Mexico for the 2021 model year. It will be priced in MXN$1.919.900.

United States

Deliveries to American customers started no later than in June 2019. There were 3.540 e-trons registered in the United States during the first three quarters of 2019, ahead of Germany 2.997 units, though still less than in Norway 3.824 units.

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